Strategic Advisory for UGC Gaming

We connect the world's biggest brands with the best creators in gaming

Makeshift Partners is the strategic advisory that helps brands and IP owners navigate Roblox, Fortnite, and Minecraft — matching them with the right native creators to build experiences that actually work, or integrate into top games.

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Selected Work

Brands we've brought into the game

KPop Demon Hunters on Roblox — Netflix × Twin Atlas
Netflix × Twin Atlas

KPop Demon Hunters

Matched Netflix with Twin Atlas to create an original Roblox game based on the most watched movie of 2025.

96K Peak CCU
10M Weekend Plays
Basketball: Zero on Roblox — Luka Dončić × Current.
Luka Dončić (77X) × Current.

Basketball: Zero

Connected Luka Dončić's team to Current, creators of the #1 basketball game on Roblox for a limited time event that peaked 3x higher than NBA 2k26.

50K+ Peak CCU
3× vs NBA 2K26
L'Oréal and Valentino beauty integration on Roblox
L'Oréal × Good Gamers

Beauty Meets Gaming

Facilitated Good Gamers' first beauty integration with L'Oréal and Valentino fragrances on Roblox — a gaming-industry first.

5.2M Engaged Minutes
240K Daily Players
LEGO × Driving Empire on Roblox
LEGO × Voldex

LEGO × Driving Empire

Brought LEGO vehicles into the #1 driving experience on Roblox with a new Derby game mode — a partnership connecting the LEGO Group with Voldex's massive player base.

14M Unique Players
48M LEGO Drives
LEGO × Brookhaven on Roblox
LEGO × Voldex

LEGO × Brookhaven

Integrated LEGO City into Brookhaven, Roblox's most popular social roleplay experience — a scavenger hunt event reaching millions of players.

#1 Social RP on Roblox
LEGO Fortnite Game Jam event
LEGO × Fortnite

LEGO Fortnite Game Jam

Produced a game jam in Billund, Denmark at the LEGO Group's HQ. Brought 14 of the top UEFN developers, but none of them could beat us at trivia night.

14 Top Devs
20+ Trips to Campus Coffee
LEGO Ninjago on Roblox
LEGO × Twin Atlas

NINJAGO in Creatures of Sonaria

Brought one of LEGO's most iconic franchises into the UGC gaming space — connecting the Ninjago IP with native Roblox creators.

92% Loved the Event
71% Wanted Physical Set
LEGO Dragon Adventures on Roblox
LEGO × Twin Atlas

NINJAGO in Dragon Adventures

Brought the LEGO Group into Dragon Adventures on Roblox — connecting one of the platform's most popular creature-collecting games with LEGO's iconic brand.

Cross Media IP
LEGO-themed MC Championship by Noxcrew
LEGO × Noxcrew

Brick-Themed MC Championship

Produced a special LEGO-themed edition of Noxcrew's MC Championship — the largest creator event series in UGC gaming.

#1 Creator Event Series
40 Top Streamers
InPvP Minecraft Server Acquisition
Mohamed Weheba × InPvP

Minecraft Server Acquisition

Advised on the acquisition of InPvP, now the #1 earning Minecraft partnered server with 8x year-over-year growth.

#1 Earning MC Server
8× YoY Growth
Sia × Clip It on Roblox
Atlantic Records × Neura Studios

Sia × Clip It

Brought Sia onto Roblox for the first time in a holiday update featuring 3 songs, 5 emotes, and 5 UGC items — with over 1M player-created Sia clips uploaded.

1M+ Sia Clips Uploaded
389M Seconds of Sia Content
L'Oréal Professionnel × Clip It on Roblox
L'Oréal × Neura Studios

L'Oréal Professionnel × Clip It

Brought L'Oréal Professionnel's annual Style & Colour Trophy competition to Roblox, letting players vote on their favorite digital stylists.

222K Clips Created
35.6M Branded Clip Views
Why Makeshift

Most agencies sell you their developers. We find you the right ones.

Billions of hours are spent in UGC gaming platforms every month. Your audience is already there. But launching a game that actually resonates requires the right concept, the right creator, and deep platform knowledge.

Most companies in this space are game studios. When you hire them, you get their team — whether or not they're the best fit for your IP. That's a structural conflict of interest.

We work differently. We know every top creator across every major UGC platform. We match your brand with the perfect native development team — the people who already have the audience, the platform expertise, and the creative vision to do your IP justice.

"Don't have the right concept? No one will click. Don't have the right team to build it out? No one retains. But sometimes you have the chance to work on the right IP with the exact team capable of doing it justice."
— Ben Sarraille, Co-Founder
How We Work

From strategy to live-ops, end to end

01

Strategy & Platform Selection

We help you figure out whether, where, and how to enter UGC gaming. Which platform fits your audience? What format will work for your IP? What does success actually look like?

02

Creator Matching

From our network of 1,600+ developers across Roblox, Fortnite, Minecraft, and emerging platforms, we identify and vet the perfect team for your project — matching creative style, audience overlap, and technical capability.

03

Production Oversight

We manage the relationship between your brand and the creator team end-to-end: scope, timeline, IP compliance, quality assurance, and platform submission. You stay focused on your brand, we handle the build.

04

Growth & Live Operations

Launch is just the beginning. We drive ongoing engagement through cross-promotion, UGC items, seasonal events, creator collaborations, and community building to keep your game alive and growing.

Our Network

The largest network of native UGC creators

We know every top creator — so you don't have to.

Our private Discord community and deep relationships across the ecosystem give us access to the builders who matter most. We don't just have a Rolodex — we understand each team's strengths, track record, and audience.

Twin Atlas Good Gamers Voldex Noxcrew InPvP 77X Current. Austin Rodriguez Sleighted Sloth + 1,600 more developers
Roblox
Fortnite
Minecraft
Grand Theft Auto
Hytale (emerging)
Who We Are

Built by people who grew up in this space

Ben Sarraille

Ben Sarraille

Co-Founder

15 years as a creator in the UGC space. Has helped more brands navigate UGC gaming than probably anyone else. Trusted by industry execs as a go-to voice on the future of gaming — 8,500+ followers and growing.

LinkedIn →
Trent Hensler

Trent Hensler

Co-Founder

Ex-Head of Fortnite at Voldex (a16z-backed). Brokered the first-ever UGC brand deal (Kellogg's, 2016) and the first in Fortnite (Samsung, 2019). Led the largest Fortnite game acquisition to date — 6-month ROI. Grew the #2 largest Minecraft game from 800 to 33,000 CCU. Has worked on more brand deals than anyone in UGC.

LinkedIn →
Get Started

Ready to bring your brand into the game?

Whether you're exploring UGC gaming for the first time or looking to scale an existing presence, we'd love to talk.

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